Philia Flora found by Serena

Philia Flora was founded by Serena Byun in 2017 and is a floral design studio specializing in artful, sculptural florals for events, weddings, and brands. Serena views floral design as a form of visual storytelling, creating refined, unique installations that use natural elements to evoke emotion.

Serena also has over 9 years of experience in Interior Design within the hospitality industry and brings a distinctive perspective to floral design, blending spatial awareness with artful aesthetics. Her love for flowers is eternal and believes that flowers have the power to awaken feelings and heal emotions.